PROGRAM

BM-3 Marketing of Empathy That Moves Customers - Offline and Online

While the points of contact between brands and customers have diversified and become seamless experiences, it has also become a challenge for brands to create experiential value that deepens the relationship with a real and palpable feeling. What do today's customers want from brand contact points? We will discuss what kind of experiences and effects should be created by connecting offline and online, and how to build communication based on empathy, bringing together the knowledge of each party.

• Moderator

  

  Arisa Kurasako

  Facebook Japan

  Marketing Science Lead

  

• 

  Yumiko Kurakawa

  POLA Inc.

  Brand Communication Div.

  

• 

  Takuya Nishimura

  ASAHI BREWERIES, LTD.

  Manager in charge Deputy Director

  

• 

  Yoshiaki Fujihara

  UNITEDARROWS.ltd

  CDO