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ad:tech tokyo 2023.
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BM-4 How to Create a Corporate Message In the Midst of Transforming Value Offerings
In today's market landscape, traditional top-down corporate communication might achieve reach but often falls short in genuinely captivating the consumer. Rising to the forefront is a new breed of marketing communication, geared towards genuinely influencing consumer perceptions and behaviors. This session dives deep into three pioneering companies that have boldly tackled this challenge. Discover how they redefined the value of their products or services, how they engaged key internal and external stakeholders, and how they overcame the hurdles of measurement. By sharing these actionable insights, we aim to provide marketers with valuable strategies to truly resonate with today's consumers.
