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CR-1 Potential and Challenges of Generative AI in the Creative Field
The "current status, challenges, and future" of Generative AI will be discussed in light of the situation at Adobe, CyberAgent, Dentsu Digital, and Microsoft.
Creative direction for TV commercials, videos, banners, copy, etc. has changed dramatically, and we are entering an era of creative direction (prompting) for generative AI. Creative direction is not limited to narrow advertising activities, but all work will be transformed into creative direction, which will be applied to market creation and business creation through the use of AI and generative AI. What is creativity then? What should advertising companies be like? To what extent will the job domains of marketers and production staff be expanded?
If we turn it into an article, it will be nixed by the public relations of each company. This is an honest and frank talk only available at ad:tech tokyo.
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