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ad:tech tokyo

19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2023.

Fri, 20th Oct 2023

14:35-15:25

Room1+2

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/20)

CR-2 The Future of the Media Contents Business with the "Bunshun Hoh" Trigger Person

Manabu Shintani, who has worked on numerous scoops as editor-in-chief of the Weekly Bunshun, is promoting a digital strategy that integrates all media, including general monthly magazines, weekly magazines, new books, and books, in his position as director general of Bungeishunju Co.
What is the future of publishing content? What is the beloved digital content? Hakuhodo Kettle's Creative Director Koichiro Shima, who was involved in the establishment of the Honya Taisho award and also operates a bookstore himself, will be the listener in this session to reveal the company's strategy.