PROGRAM

CR-3 Short Video Creative That Inspires Reactions

The importance of short videos is growing, including TikTok, YouTube Shorts, Instagram Reels, and LINE VOOM. Short videos are a platform that can instantly increase people's interest and attention. In this session, we will learn about the effectiveness and creative techniques of short video initiatives implemented in Japan. We will also learn about the business model of the creator economy from the recent situation in China. This session is intended for marketers, media companies, advertising companies, and creators.

• Moderator

  

  Shinya Uchida

  star music entertainment Inc.

  director CMO

  

• 

  Yusuke Tsunemoto

  SHARP CORPORATION

  Brand strategy division,CEO Office

  

• 

  Akiko Takeda

  LY Corporation

  Senior Manager, Business Growth Department 2, Business Growth Division, Marketing・Customer Analysis Group

  

• 

  Masaki Nishida

  SOLANA LLC.

  CEO