PROGRAM

CR-4 What Is Required of CM Creatives Today?

In recent years, with the diversification of media, the diversification of sei-katsu-sha values, and the diversification of data, there has been a tremendous increase in the number of points to consider when producing commercial creative.
In this session, we will discuss the following questions: "What is the role of commercials in marketing? How do you verify the effectiveness of your commercials? What are your countermeasures against the risk of flames? How will the creative process change with the use of AI? and other common questions/issues related to commercial creativity will be discussed from the perspectives of advertisers, advertising companies, and the media.

By listening to opinions from various perspectives on issues related to commercial creativity, this session will provide all people involved in commercial creativity with some hints for their daily work.

• Moderator

  

  Ippei Sadakane

  HAKUHODO DY MEDIA PARTNERS INCORPORATED

  Media planning director

  

• 

  Kazuomi Hori

  DIP Corporation

  marketing department　general manager

  

• 

  Misaki Nagaya

  CNN International Commercial

  Sales Director, Japan

  

• 

  Takamasa Hirai

  ADK Marketing Solutions Inc.

  Experience Design Center / Vertical CR Planning Director