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ad:tech tokyo

19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2023.

Fri, 20th Oct 2023

13:30-14:20

Room5+6

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/20)

DT-5 AI Applications for Social Platforms ~ Algorithm Friendly and User Friendly

Social media platforms are working to optimize advertising and content through AI to improve user engagement. Each platform has its own characteristics, including open algorithms, reforms based on transparency, approaches that emphasize the accuracy of information, and approaches aimed at realizing a better life for users.
In this section, we will clarify the differences in each platform's stance, policies, and algorithms in AI utilization, share actual examples of utilization, and discuss the advantages and disadvantages of the increasingly popular use of generative AI. This session will be useful for companies to accumulate the know-how of AI utilization within the company.