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ad:tech tokyo 2023.
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ExhibitionStage #1-11 Introducing advertising strategies utilizing 1st Party data that should be addressed now!
For a long time, digital advertising has been operated with short-term conversion goals such as CPA and ROAS. However, with the accumulation and availability of 1st Party Data, it is becoming possible to evaluate advertising at a deeper level, i.e., closer to business results, such as what kind of customers were acquired. The second half of the seminar will feature a presentation by PAL on how to collect and utilize 1st Party Data through KARTE Signals, which now includes Dashboard functionality. In the latter half of the session, PAL will join us to introduce specific applications of KARTE Signals.
