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ExhibitionStage #1-13 Don't get too caught up in data! The Nature of Marketing and the Importance of Qualitative Information
In this session, we will discuss "What Really Matters Behind the Data?" will be discussed.
Of course, quantitative data is necessary for day-to-day marketing activities. However, the way data is captured and handled can vary in value depending on the knowledge and experience of the person in charge. In addition, qualitative information such as the feelings and background that lead consumers and customers to make purchases, which cannot be expressed only in numbers or other clear results and achievements, is also necessary for daily marketing activities.
In this session, we will discuss how to deal with quantitative data in daily work, the process leading to the purchase of products and services that cannot be measured by numbers alone, the importance of the story that leads to loyal customers, the quantitative results of measures and the factors behind the evaluation of those results, while also discussing examples of initiatives and measures taken by skilled marketers in BtoB and BtoC. The discussion will focus on what is really important behind the data, such as awareness, motivation, and the essential issues that lie behind the causal relationship between the quantitative results of measures and their evaluation. The discussion will focus on what is really important behind the data, such as the awareness, motives, and essential issues behind the causal relationships.
This session is a session with such a desire to create a stir in this data-obsessed society.
