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ad:tech tokyo

19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2023.

Thu, 19th Oct 2023

13:00-13:40

Hall A

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/19)
  • One Day PASS (10/20)
  • Visitor PASS

ExhibitionStage #1-3 MASTRUM's vision for the new future of DOOH

The jeki marketplace "MASTRUM" is counting down to service launch.
It is attracting a great deal of attention as a new platform that enables transactions targeting all domestic OOH media through DSP/SSP.
In this session, we will invite Mr. Matsumura of Suntory Holdings, our test partner for the service launch, to discuss the expectations and challenges of MASTRUM from the client's perspective, as well as the future vision of DOOH through MASTRUM from the media operator's perspective.
We would like to hear about the expectations and challenges of MASTRUM from the client's perspective, and DOOH's future vision through MASTRUM from the media operator's perspective.