PROGRAM

ExhibitionStage #1-6 The Latest SNS Marketing Strategies to Drive In-Store POS from the Perspective of cosmetics companies, Retailers, and Beauty Media

"Selling through SNS" is a phenomenon where products become popular and are sold through social media. We will explore the topic from the perspectives of brand managers (I-ne), distributors (WELCIA YAKKYOKU CO.,LTD.), a beauty media (MimiTV), using the case study of I-ne's highly successful brand, "YOLU".‬
‪What does it mean for a product to become popular and sold through social media? How do consumers use social media to make purchasing decisions? We will unravel the latest trends in social media marketing by analyzing beauty products.‬

• Moderator

  

  Yuri Nakatani

  Trenders Co., Ltd

  MimiTV Div. business manager

  

• 

  Kenichi Takemi

  WELCIA YAKKYOKU CO.,LTD.

  Sales Promotion Planning Department

  

• 

  Miyuki Hirao

  Ｉ-ｎｅ Co., Ltd

  Section Chief Marketing Division Brand Management Departmen