PROGRAM

ExhibitionStage #1-9 Programmatic OOH Frontline Integrated Media Ad Delivery System and Its Effectiveness

The OOH industry was in the doldrums after the Corona disaster. Even in the midst of this vortex, we were able to take advantage of the benefits of technology and
By utilizing data from NTT DOCOMO, we were able to deliver impressions and measure their effectiveness.
The DX-ization of OOH has made it possible to use the same metrics as advanced TV and digital media, etc., and has allowed us to move away from location-based advertising exposure to a more accurate understanding of "when," "who," "where," and so on, The mainstream advertising distribution method is now based on integrated media planning that captures people's moments, such as "when," "who," and "where," and utilizes the media that are part of their daily life paths.
In this seminar, we would like you to understand the mechanism of integrated media distribution and its effectiveness through case studies by D.A.Consortium and Dentsu Digital, based on data from NTT DOCOMO, which has realized these methods.

• Moderator

  

  Ataru Hoshino

  LIVE BOARD,INC.

  Client Service Department Director

  

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  Naoto Yoneda

  NTT DOCOMO, INC.

  Marketing Innovation Department Smart Life Business Company

  

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  Seira Himeno

  D.A.Consortium Inc.

  Media Business Development Department Business Promotion Division Media Strategy Group

  

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  Reiki To

  Dentsu Digital Inc.

  Platform Division Platform Strategy Department Video Promotion Group