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ad:tech tokyo

19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2023.

Fri, 20th Oct 2023

15:00-15:40

Hall A

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/19)
  • One Day PASS (10/20)
  • Visitor PASS

ExhibitionStage #2-12 How to create the content by Generation Z media

How is “Generation Z”, who is still at the center of trends and spark in them, work with the media to create trends?

In this session, "Simeji", a keyboard app with a cumulative total of over 60 million downloads — half of which are Generation Z users, — will introduce such as insights of the user consumption behavior that can be seen through the survey of about 800 Generation Z.

We will have a conversation with the Head of Business for "Pig Party," a popular avatar community app among young people, to delve into trends and content that resonate with Generation Z.

How is “Generation Z”, who is still at the center of trends and spark in them, work with the media to create trends?

In this session, "Simeji", a keyboard app with a cumulative total of over 60 million downloads — half of which are Generation Z users, — will introduce such as insights of the user consumption behavior that can be seen through the survey of about 800 Generation Z.

We will have a conversation with the Head of Business for "Pig Party," a popular avatar social media app among young people, to delve into trends and content that resonate with Generation Z.