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ExhibitionStage #2-9 First in Japan! The GEM Score case study will be unveiled! What is the new marketing evaluation axis that includes diversity?
In this session, we will discuss what perspectives marketers should have now in an increasingly diverse society. The key phrase is "building trust with consumers.
The keyword is "building a relationship of trust with consumers.
In the data business, we are now in a phase where "privacy protection and ethical/social responsibility" are required, in addition to the natural obligation to comply with laws and regulations. Of course, advertising communication activities are no exception.
In order to build trusting relationships with consumers, it is necessary to actively position advertising communication activities that respect diversity as a strategic initiative.
The new marketing evaluation axis "GEM Score," now in full swing in Japan, is one of these concrete efforts.
In this session, we will present a case study of one of the earliest companies in Japan to introduce the "GEM Score!
What is newly revealed from this experience?
