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Keynote #1 Evolving marketing through the analytical approach of Amazon Ads
Customers use Amazon in a variety of ways, for a variety of purposes: they might pick up a product in a physical store after reading customer reviews, while others might purchase a product online from a brand they’d never heard of before. Sometimes a brand might discover that the audience they have been approaching and the demographics of people actually buying their products are different. Amazon Ads helps brands better understands their audience, using Amazon shopping-driven first-party insights and impact-measurement solutions to further optimize marketing. This keynote session will be delivered by Mr. Kazuhiko Nomura, Director, Managing Officer and Senior General Manager of Marketing Headquarters at Asahi Soft Drinks Co.,Ltd., which promotes the Wilkinson brand of carbonated water. Mr. Nomura will discuss how Asahi Soft Drinks, which works with Amazon Ads on product promotion and branding, is using the insights gained to optimize their next Amazon campaign, as well as how they are reflecting these insights in their overall Wilkinson campaigns.
