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Keynote #5 The 12 Powers of a Marketing Leader
You understand customers. You have a passion for brands. Your work is important. But do people inside your company listen to you?
Doing marketing isn't the same as leading marketing. From the world's largest study on marketers' success, involving over 68,000 executive profiles, hear the stories and ideas of the world's most effective marketers. Learn how to mobilize bosses, colleagues, and clients for your ideas! Learn some tricks you won't find in marketing books. The prize? More impact. More influence. And, quite simply, more fun!
