PROGRAM

Keynote #6 Is there a future for advertising? - Questioning transparency in a black box industry

TV commercials have been on the decline in the advertising industry, not only because of the decline in viewer ratings and the influence of the medium, but also because many advertisers have pointed out that TV commercials have become a “black box” in business transactions. In this session, we will reexamine the transparency of TV commercials, look at the future of TV commercials as a marketing method, and by extension, the transparency of advertising as a whole, and discuss solutions to return advertising to the hands of advertisers, not just a method, and not just an agency.

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  Kohzoh Takaoka

  K＆Company K.K

  Representative　Director

  

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  Yuuki Ohki

  Reiwa Travel, Inc.

  Chief Communication Officer

  

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  Masaki Tabe

  NOVASELL INC.

  Representative Director and CEO