PROGRAM

MC-4 The Relationship Between Laughter and Engagement

It would be difficult to academically substantiate the "relationship between laughter and engagement." However, this theme is "very effective and important" in communication. Therefore, we will be joined by those responsible for the "Burger King," "Black Thunder," and "Sho-Shu-Riki" brands, who know all about the effects of laughter. They will discuss unpublished know-how. They will talk all about how the sense of humor that produces laughter is created and how it affects business.

• Moderator

  

  Koji Kage

  Office Kage Koji Corporation

  Creative Director

  

• 

  Kazuhiro Nomura

  BK Japan Holdings

  President

  

• 

  Tatsunobu Kawai

  Yuraku Confectionery Co., Ltd

  President