PROGRAM

MC-5 Expectations and Possibilities For Connected TV Gaining Attention

In this session, we would like to analyze the use of Connected TV, which has been gaining more and more attention over the past few years, from the perspective of co-viewing and complete viewing, as well as the reasons why companies are using it and its benefits. We will also discuss how companies that are already using Connected TV are coordinating with terrestrial TV commercials, and how to optimize budget allocation and reach at this point. In addition, we will also discuss the future of creative production and media planning based on content, in order to understand the current state of Connected TV and provide hints on how to incorporate it in the future.

• Moderator

  

  Kenta Noyashiki

  AJA.inc

  CEO

  

• 

  Shinjiro Ninagawa

  TVer INC.

  Executive Managing Director / Chief Operating Officer

  

• 

  Yumi Koizumi

  Earth Corporation

  General Manager, Consumer Marketing Dept.

  

• 

  Mitsuru Gosha

  KDDI CORPORATION

  Communication Design Department, Media Planning Section, Group Leader