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ad:tech tokyo 2023.
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NX-1 WEB3 Frontline - The Next Steps for Growth
With high expectations, the concept of "Web3" is being viewed from various angles due to changes in the market environment. This panel discussion focuses on how to integrate Web3 into corporate growth. It targets not only advertising and marketing professionals but also individuals involved in business collaboration and new ventures. The following opportunities and challenges will be discussed:
- New experiential value for brands, Sustainable approaches
- Digital identity, Fusion of digital and physical realms
- Prototyping from a perspective of large corporations: from concept to societal implementation, and strategies for achieving future growth
- Global perspectives on leveraging Web3 and its potential for the future
Through discussions on these topics, the diverse perspectives shared by speakers from communication, agencies, futurists, and entertainment sectors should provide valuable insights for companies aiming for their next phase of growth.
