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ad:tech tokyo 2023.
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OpeningRemarks #2 Surviving and Thriving Beyond 2025: The Transformative Impact of ESG on Modern Marketing
While technological trends like AI, identity and data privacy are at the forefront of the modern marketer's mind, there's a rising focus on Sustainability that is becoming equally critical. Join us for this keynote will examine three pivotal ESG pillars that every marketer should focus on: Sustainability, Diversity in Leadership, and Disability Inclusion.
Key Takeaways:
Sustainability: Learn why it's essential to work with certified suppliers and how minimizing energy consumption in your ad ecosystem should be a priority. We'll share new research revealing how sustainability not only changes consumer behavior but also positively impacts stock price.
Diversity in Leadership: Gain insights into how the most successful companies are diversifying their leadership and embracing Supplier Diversity. Discover new research on the growth of the Billion Dollar Roundtable and the importance of diversity in both human and machine intelligence.
Disability Inclusion: Hear key findings from leading global advertisers and associations which reveal the significant benefits—both in profitability and productivity—of focusing on disability inclusion in the workplace.
In this session, you'll come away with a comprehensive understanding of how ESG considerations are not only ethical choices but strategic imperatives that will define the future of marketing and business. This is a call to look beyond the typical ad-tech topics and equip your organization for a more sustainable, inclusive, and socially responsible future.
