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ad:tech tokyo 2023.
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RC-2 Post-corona Store Marketing - How to Create Reasons to Come to the Store
Store marketing has changed dramatically with Corona. Many attempts have been made by each company to respond to changes such as the shift of sales to online, and the shift of customers not staying in stores for a long period of time. Now that Corona has settled down, in 2023, the question is once again, "How do we create the value of a store visit? Many companies are wondering how to balance online and real promotions.
In this session, we will discuss the present and future of store marketing through the experience of Corona and how it has changed and evolved, while hearing what we have learned through actual trials from companies in different positions and perspectives, such as store management companies, marketing companies, and commercial facility management companies. We will discuss the current and future of store marketing through the changes and evolution that have taken place after Corona.
Intended Audience
・Companies that operate real stores and conduct online and real promotions
・Marketing and sales staff of manufacturers who distribute their products in real stores
・Agencies, vendor companies, and platform providers involved in store marketing
