PROGRAM

WS-1 Learn the Perception Flow® Model

The Perception Flow® Model, introduced in "The Art of Marketing" (Senden-Kaigi), which won the Japan Marketing Association's Japan Marketing Book Award in 2022, is a framework for drawing a blueprint for marketing activities by focusing on changes in people's perceptions of consumer purchasing behavior .
The best way to deepen your understanding of this model is to try it out for yourself.
In this workshop, participants will learn an overview of the Perception Flow® Model and actually create their own Perception Flow Model. This 115-minute workshop will deepen your understanding of the model, not only for those who are new to it, but also for those who are already using it.

*This session will be held in real time only and will not be archived after the event.

Click here to apply for this workshop

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  Daisuke Otobe

  Coup Marketing Company Inc.

  CEO