PROGRAM

WS-2 Consider platform marketing through the development of use cases for new products

In order for new products and services to take root in people's lifestyles, it is necessary to penetrate their mental models and concepts through the appeal and understanding of "convenience and ease of use" that people want to use on a daily basis.

Here, we will consider use cases that capture sei-katsu-sha insights, using a new autonomous AI robot called "Smart Furniture" as a subject. At the same time, by considering how to publicize it to the world, we will cultivate the ability to plan the launch of new products, services, and brands at our own companies from a new perspective.

*This session will be held in real time only and will not be archived after the event.

Click here to apply for this workshop

• 

  Tomonobu Tominaga

  Preferred Networks, inc.

  SVP, Chief Marketing Officer

  

• 

  Toru Isobe

  Preferred Robotics, Inc.

  Chief Executive Officer