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WS-4 The Magic of Hits - Ask the People Behind YOASOBI and Matsuko Kaigi... How to Drive the Masses in Reiwa
ad:tech tokyo ✖️ THE CREATIVE ACADEMY Special Session
It is said that "people's interests have become more segmented, and it is harder to create big hits. However, there are still some big hits that move people's hearts and minds, regardless of such generalizations.Yohei Yashiro, producer of YOASOBI (Sony Music). And Former Nihon TV producer Kazuaki Hashimoto (WOKASHI) has produced many popular programs, including "Matsuko Kaigi" and "Ariyoshi no Kabe.
Creative director Takahiro Miura (President of The Breakthrough Company GO), who has himself worked on numerous high-profile advertisements, asks these two producers, who have created entertainment that represents Japan in 2024, about their experiences. What are the secrets and techniques to move the masses? This two-hour session will explore the magic of a hit.
The second half of this session is for discussion and plenty of time for questions. This is a time to consult with the three top creators about their work, wallop them with ideas, request actual work, etc. We aim to go beyond mere discussion and create a project from this. Let's use the ideas and techniques of these three hit makers to create the next big hit! We are looking forward to seeing motivated participants who are willing to do just that.
*This session will be held in real time only and will not be archived after the event.
Click here to apply for this workshop
