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ad:tech tokyo 2023.
Diamond Sponsor
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：ad:tech appearance count
- Kentaro Matsumoto 2
- GrowthＸ Inc.
- Head of Marketing Division
After graduating from the Faculty of Law at Ryukoku University, he realized the importance of data science and studied again at the graduate school of Tama University. Since then, he has been involved in digital marketing, big data analysis, and consumer insights, and is currently in charge of marketing at Growth X.
His major publications include "Misunderstanding Artificial Intelligence" and "Why Do We Buy? How to Find the Hidden Psychology that Motivates People" (Kobunsha), "Introduction to Data Science 'Super'", "People Demon ni Naze ni Kaze ni Shikan suru Behavioral Economics of Evil and Desire" (Mainichi Newspaper Publishing Co., Ltd.), etc.