表示崩れを起こしている方は、ブラウザの拡張機能の「広告ブロックのプラグイン」が原因の可能性がございます。
お手数おかけしますが、「広告ブロックのプラグイン」をOFFにしていただき、読み込みをお試しください。

ad:tech tokyo

19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

Thank you for attending
ad:tech tokyo 2023.

ad:tech appearance count icon:ad:tech appearance count

Shinko Osada Future Design Shibuya
Shinko Osada 2
Future Design Shibuya
Director of the Board

After working for AT&T and Nokia as a sales, marketing and Communication Manager for telecommunications and enterprise systems, joined Red Bull Japan in 2007. Through 10.5 years of carrier in Red Bull, contributed the category development of Energy Drink market and Brand establishment in Japanese market as Chief Marketing Officer (CMO). As of 2018, becomes an independent Marketing consultant and joins as Director of the Board and Secretary General of Future Design Shibuya (FDS), an open innovation hub where individuals of diverse backgrounds come together to think about potentialities of urban development and to design innovative projects, with Shibuya City as the pivot. During 5 years of FDS role, launched several key projects such as “Virtual Shibuya” (Metaverse of Shibuya City) , “Next Generations” (Street Sports playground for youth), and Social Innovation Week (City Festival for Innovation). At the same time, she is also active in a wide range of activities as a marketing advisor as CEO of NEW KIDS Inc., Director of the Japan Dance Sports Federation, Representative Director of Metaverse Japan, Director of Marketer Career Association, and outside Director of SAKUSEN TOKYO Co. Author of "Athlete x Brand: How to Create Sports Scenes that Share Inspiration and Excitement".

Session

10/20

[MC-8] Overview of the Changing Times and Changes in Advertising From a Career Strategy Away From Advertising

10/19

[ExhibitionStage-2-2] WHAT IS DIVERSITY - Talking about "Diversity in Work Styles" and "Marketers' Careers"