PROGRAM

BM-1 What Should Marketers Do During A Creeping Recession?

As recession creeps over the global economy, and Japan with the 3rd largest GDP is projected to eventually fall back to 4th place from its current position, the challenges facing marketers are many and varied. In this difficult situation, what should marketers do now to thrive?

In this session, members from advertisers, media, and agencies will gather and discuss how they are tackling these challenging times and turning adversity into opportunity. Join us as we explore the possibility that in every pinch lies a new opportunity to win.

• Moderator

  

  Erika Matsubara

  Dentsu Inc.

  Integrated solutions division4 /Head of Dentsu mamalab

  

• 

  Soma Tanaka

  en Japan Inc.

  Executive Officer, General Manager of Digital Marketing Department

  

• 

  Naoko Tsuchiya

  American Express International, Inc

  Brand Director

  

• 

  Yosuke Sato

  CyberAgent,Inc

  Chief Creative Officer