Thank you for attending
ad:tech tokyo 2023.
Diamond Sponsor
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：ad:tech appearance count
- Erika Matsubara New
- Dentsu Inc.
- Integrated solutions division4 /Head of Dentsu mamalab
Erika has a multi-cultural background with more than 10 years’ experience living in France, Indonesia, U.S., and Switzerland. Since joining Dentsu, her expertise has been around supporting global client's creating global brand marketing strategies, overseas market entry strategies, and domestic market entry strategies and so on. Also Erika is head of Dentsu Mama lab since 2022, and with the concept of "When moms smile, Japan smiles; when moms smile, the world smiles," she has been leading the team to explore real insights of Japanese mom and families, and implement to clients communication strategies. Graduated Keio University department of Law and joined Dentsu in 2008.