PROGRAM

DT-7 Marketing & Data Solving Social Issues

In this session, we will discuss how to balance sales with social contribution, involve internal and external stakeholders, and define outcomes for marketers dealing with customer data.

We also hope that we can provide tips for participants' activities by considering how data and technology will be used in society in the future and lead to sales.

• Moderator

  

  Kaoru Ishibashi

  ARUHI corp

  Corporate Officer

  

• 

  Hideki Ogawa

  SUBARU Corporation

  Digital Innovation & Buisiness Innovation & Advanced Integrated System Dept

  

• 

  Mai Tanaka

  Aflac Life Insurance Japan Ltd.

  Advertising Dept. Assistant Manager

  

• 

  Takeshi Kato

  Yamaha Corporation

  Brand Strategy Unit, Corporate Maketing Department, CX Marketing Group, Leader