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ad:tech tokyo 2023.
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DT-8 Countermeasures for Evolving Adfraud and Brand Risk
Issues such as ad fraud and brand risk have been present for many years, but what changes do you think are necessary to eliminate them?
Recently, there has been an accelerated transformation in the external landscape, driven by dominant major platforms and advancements in technologies like AI and machine learning. Amidst these changes, Japan's industry practices, such as reliance on advertising agencies and Big Tech, as well as a bias towards CPC, might be hindering responses to new types of risks.
In this session, we will discuss the challenges and latest initiatives faced by advertisers, media, agencies, and public authorities from various perspectives. We invite not only those who share similar concerns but also those who might not be fully aware, possibly already affected by some form of harm. It is important for all to engage with this conversation.
