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ad:tech tokyo 2023.
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：ad:tech appearance count
- Takayasu Ota New
- Ministry of Economy, Trade and Industry
- Digital Economy Division Commerce and Information Policy Bureau
Passed the bar exam in 2013.
Worked as a Premiums and Representations Investigator (also in charge of collecting surcharges) at the Consumer Affairs Agency's Labeling Division from August 2001 to March 2022. Engaged in enforcement and collection of surcharges for misleading representations in digital advertising, including affiliate advertising.
He has been in his current position since March 2022.
As an official in charge of the digital advertising field of the Digital Platform Transparency Act, he is responsible for the development of laws and regulations, policy planning, and law enforcement, and is working to improve the health of the digital advertising market by making transactions via digital platforms more transparent and fair.