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Keynote #4 Future Possibilities of “Sports x Marketing”: Considering Its Development Involving Fans, Media, and Business
In Japan, it is said that the number of sports fans is declining along with the decrease of the live sports broadcasts. However, the international sports events such as the 2022 FIFA World Cup Qatar and the 2023 World Baseball Classic have attracted great attention. How can we maintain the enthusiasm of these events and lead to the healthy development of the sports industry? Today, we invite Mr. Tomoaki Makino, a former national team player and a current soccer commentator, to discuss what we can generate with the involvement of all the athletes, fans, media, and business entities.
