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MC-2 It’s Not Just Generation Z - What Does Over 70, Which Has Ushered in an Era, Have in Store for Us?
Many companies and organizations are now working to provide products and services to seniors. This generation is very attractive as consumers because of its large population, as well as its time and financial resources.
On the other hand, the fact that they are all lumped together as seniors from their 50s to over 100 makes them elusive, and there are few successful examples.
In this session, we will introduce the case studies and challenges of each company to those who are developing businesses targeting seniors or those who are thinking of doing so in the future, including real-life behind-the-scenes examples.
