Thank you for attending
ad:tech tokyo 2023.
Diamond Sponsor
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：ad:tech appearance count
- Tetsuya Maeda 4
- baton.inc
- Executive officer & Business strategy director
After working at Seibu Department Store, Maeda joined PWC Consulting (currently IBM JAPAN), engaging in marketing strategy planning for the retail and manufacturing business.
Later, he became the head of E-commerce business at SQUARE ENIX and, from October 2011, Tower Records Japan.
In 2019, he joined bebit.inc as a senior manager of the SaaS sales team.
Since January 2021, Maeda has joined baton.inc as a marketing director.
baton oversees YouTube and web media business called QuizKnock” with the theme based upon quiz games.
Books
“Customer Account Marketing “to double sales: Practical methods to turn "unprofitable customers" into “profitable customers”. 2021 Nikkei Business Publications.
Certificate
Registered Management Consultant.
Education
Keio University
BA, Faculty of Letters.