PROGRAM

MC-3 The Power of Sports Content and Its Marketing Appeal

Everyone is aware of the excellence of sports, but we often hear people say that they do not know how they should interact with sports and how they should utilize them. However, it is often said that it is difficult to understand how to interact with sports and how to utilize them. Therefore, we would like to make the appeal of sports more accessible to everyone by discussing how to maximize the value of sports by verbalizing and indexing its value. It is an undeniable fact that sports have an appeal that neither politics nor economics can match, and that they are content that can move people to a whirlpool of emotion. We will discuss the value of this sport with experts on the cutting edge of sports x media, sports x athlete value, sports x corporate activities, sports x digital, etc. What is the value of sports? We will discuss the future where sports can be sublimated into a culture while hearing about examples of how sports are used in marketing.

Expected Audience
Corporate marketing departments that want to utilize sports in their marketing
Sports management professionals who are looking for marketing strategies
People who want to deliver the value of sports to all those who are engaged in sports.

What you can take home
The value of sports has been proven worldwide, but there are not many successful cases in Japan.

• Moderator

  

  Yasuhito Tanaka

  YOSHINOYA CO., LTD.

  Chief Marketing Officer

  

• 

  Kay Matsuoka

  Japan Women's Empowerment Professional Football League

  Executive Committee Member / Marketing Division General Manager

  

• 

  Keita Suzuki

  AuB K.K.

  CEO

  

• 

  Naoya Baba

  SUNTORY HOLDINGS LIMITED

  Senior General Maneger,Advertising Department,Digital Marketing Department