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RC-4 Customer Success and Loyalty Programs - What It Takes to Build Long-Term Fans
The concept of "Customer Success," which aims to help customers succeed and build long-term relationships with them, is gaining attention. In order to achieve Customer Success, it is necessary to consider not only about short-term sales, but also about how to build brand fans and ultimately contribute to sales.
In this session, panelists from different industries, business types, and business models will share their own examples of how to find fans and increase their enthusiasm, and consider issues such as understanding the customer, building a better customer experience, and how to translate that into numbers.
We hope that this event will provide an opportunity for marketers who want to build long-term relationships with their customers to take their own respective "first steps".
