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19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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ad:tech tokyo 2023.

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Hirokazu Kai Unified Service Co.
Hirokazu Kai 4
Unified Service Co.
CMO

Over 20 years of marketing experience in global IT companies is my main career. As CMO in Japan, especially in the PC and Print fields, I was involved in a wide range of B2C and B2B marketing activities with colleagues in other countries representative. During my career, I had taken the role of the launch of e-commerce businesses and several unique branding projects in Japan, as well as the launch and growth of ABM and B2B marketing both for Enterprise and SMB. With a desire to contribute to Japanese companies with a focus on sustainability, I'm currently leading the growth of a SaaS company that provides industry cloud services, mainly to the electric power industry, through a dual role in marketing and corporate planning.

Session

10/20

[BM-8] The Role of Marketing in Business Creation and Innovation Generation