PROGRAM

BM-8 The Role of Marketing in Business Creation and Innovation Generation

Business creation and innovation are both words that Japanese companies are set up to be bad at; how to deal with business creation and innovation is a challenge for the Japanese economy as a whole, now that Japanese companies have long since lost their sense of style since the 1980s. And in fact, there is a common thread that is created by the addition of the word "marketing" here.
In this session, we will delve deeply into this common denominator with a unique combination of Japan's most highly titled marketer, a business developer whose main workplace is new business development, and a venture capitalist from Silicon Valley.
As the final session of adtech2023, this session will be open to a wide range of participants, including those involved in marketing, business development, and entrepreneurship, as well as those with a global perspective.

• Moderator

  

  Hirokazu Kai

  Unified Service Co.

  CMO

  

• 

  Katsuaki Nagumo

  TORIDOLL Holding Corporation ＆ Marugame Udon Inc.

  Executive Director Chief Marketing Officer ＆ Head of KANDO Communication Division ＆ Director Head of Marketing Division

  

• 

  Akihiro Shimura

  Dentsu Inc.

  General Manager Initiative Design Department Solution Design Division

  

• 

  Anis Uzzaman

  Pegasus Tech Ventures

  Founder and CEO