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ad:tech tokyo 2023.
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：ad:tech appearance count
- Katsuaki Nagumo 2
- TORIDOLL Holding Corporation ＆ Marugame Udon Inc.
- Executive Director Chief Marketing Officer ＆ Head of KANDO Communication Division ＆ Director Head of Marketing Division
Graduated from Waseda University Graduate School of Commerce with an MBA. held various brand marketing responsibilities at B2C business companies such as Konami Sports and Sotheby's League. joined Tridor Holdings in 2018, and will assume his current position in 2022. He promotes "Kando Driven Marketing," which increases the probability of being selected from both the sensibility and data perspectives, starting from "Kando" (emotion). He is involved in marketing innovation and expansion that continues to grow business and corporate value, such as the rebranding of Marugame Udon Noodles, brand value enhancement through the "Udon de Nihon genki genki" project, and the creation of new customers through new value creation with the "Marugame Udon Lunchbox" and "Marugame Shake Udon".