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ad:tech tokyo 2023.
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- Hisato Takaoka 2
- TOMY Company, Ltd.
- General Manager Global BEYBLADE Group Characters Business
Born in 1981 in Osaka, Japan. I joined Takara Corporation in 2004 and in 2006 I joined TOMY Co.
In the business division of planning and development, I have experienced in product planning and promotion mainly for boys.
I have worked on hobby products for elementary school students such as "Beyblade" and "Bidaman," as well as "Transformers," the first transformable robot toy from Japan, and "Zoids Wild," a mechanical life form.
I have been in charge of more than 20 brands including hobby products for elementary school children such as "Beyblade" and "Bidaman," character products such as "Transformers," a transformable robot toy from Japan, and "Zoids Wild," a mechanical life form.
I am currently in charge of the "Beyblade" business.