PROGRAM

MC-7 Why Did K-Pop Take the World? ~Content That Can Compete Globally

KPOP's global expansion over the past few years has garnered so much attention that it has been featured as a teaching tool at Harvard Business School.
Taking a cue from the reasons why KPOP has been so well accepted and appreciated and the framework that has been rapidly established, we will identify sources of content that we should focus on anew and perspectives that have been lacking until now.
The three official speakers from industry, government, and academia will discuss a wide range of perspectives, from how to create diverse points of contact and bonds with fans to how to leave margins that inspire secondary creation, while adding the example of Beyblade by Tomy, which can be used as a new perspective in branding and marketing. The three official speakers will discuss various perspectives from industry, government, and academia.

• Moderator

  

  Aiko Suzuki

  Kao corporation

  Corporate Strategy, Digital Business Creation Director

  

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  Hikaru Yamamoto

  Keio University

  Professor, Faculty of Business and Commerce

  

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  Hisato Takaoka

  TOMY Company, Ltd.

  General Manager Global BEYBLADE Group Characters Business

  

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  Kanako Watanabe

  METI

  Media and Content Industry Division