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19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

SPEAKERS

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Etsuko Kazaguchi JTB Corp.
Etsuko Kazaguchi 3
JTB Corp.
Executive Officer, Branding and Marketing
Chief Marketing Officer

Etsuko Kazaguchi commenced her tenure at JTB Corporation, assuming the role of Executive Officer responsible for Branding and Marketing, while concurrently serving as the Chief Marketing Officer (CMO). Her responsibilities encompass bolstering the tourism sector while spearheading initiatives to fortify marketing efforts within the B2B domain and for global brands.

Her previous tenure at IBM Japan featured pivotal roles within the realm of marketing, including that of CMO, Performance Marketing Director, and Cloud AI Product Marketing Director. Her professional journey is complemented by a wealth of experience as a systems engineer and within the domain of sales.

Session

10/19

[PP-1] The Potential for Job-Based Employment in Japan and the Role of Marketers