PROGRAM

PP-1 The Potential for Job-Based Employment in Japan and the Role of Marketers

Job-based employment refers to a form of employment in which employees are hired for a single job or project, rather than the traditional lifetime employment or seniority-based employment. Specifically, the company clearly defines the work content and skills needed and then seeks the right people for the job. This allows both employers and workers to have clear goals and work in a flexible manner. In Japan, there is growing interest in job-based employment as part of the reform of work styles.

In this session, we will discuss the trend of job-type employment in Japan, its potential in the marketing field, and the skills and experience that are considered important. Through the speakers' diverse experiences and reflections, we hope that the participating marketers will gain an understanding of the skills and experiences they will need in the future for their own career plans and gain insights that will lead to concrete actions.

• Moderator

  

  Etsuko Kazaguchi

  JTB Corp.

  Executive Officer, Branding and Marketing Chief Marketing Officer

  

• 

  Ryo Ishido

  Kobayashi Pharmaceutical

  Chief Digital Officer

  

• 

  Syuichi Namai

  Ibaraki Prefectural Shimotsuma 1st High School

  Vice Principal

  

• 

  Kyoko Ozawa

  Koala Sleep Japan

  Head of Marketing

  

• 

  Yuri Nakada

  Panasonic Connect Co., Ltd.

  General Manager, Marketing Planning & Capabilities