Accessible Pass
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PP-2 Marketers’ New Careers~How the Value of Marketers Has Changed and How They Should Be Developed
The role of marketers in the digital age is becoming increasingly diverse, requiring a wide range of skills.
Next-generation marketers are expected to contribute to the transformation of corporate culture by involving others not only in their specialized fields, but also by utilizing their comprehensive skills, understanding of business strategy, and cross-functional collaboration.
At the same time, marketers in practice are gradually beginning to understand that it is difficult to differentiate themselves from the competition through digital alone, and a customer-centric approach is becoming increasingly important and must be harmonized with technology.
In this session, we will discuss the value transformation of marketers, career paths, and human resource development, and explore the image of the next generation of marketers to open up uncharted horizons, as successful experiences sometimes hinder new approaches.
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Moderator
Atsushi Taya
AGC Inc.
Digital & Innovation Promotion Division Manager
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Katsuhiko Iwao
Kao Corporation
Project Manager, Precision Life Care Business Creation, Life Care Business
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Yosuke Imanishi
DeNA Co.,Ltd.
Executive Business Producer
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Miyoko Oki
Serend LLC
Founder and Principal
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Masayuki Hori
SAKUSEN TOKYO Inc.
CEO