PROGRAM

PP-2 Marketers’ New Careers~How the Value of Marketers Has Changed and How They Should Be Developed

The role of marketers in the digital age is becoming increasingly diverse, requiring a wide range of skills.
Next-generation marketers are expected to contribute to the transformation of corporate culture by involving others not only in their specialized fields, but also by utilizing their comprehensive skills, understanding of business strategy, and cross-functional collaboration.
At the same time, marketers in practice are gradually beginning to understand that it is difficult to differentiate themselves from the competition through digital alone, and a customer-centric approach is becoming increasingly important and must be harmonized with technology.

In this session, we will discuss the value transformation of marketers, career paths, and human resource development, and explore the image of the next generation of marketers to open up uncharted horizons, as successful experiences sometimes hinder new approaches.

• Moderator

  

  Atsushi Taya

  AGC Inc.

  Digital & Innovation Promotion Division Manager

  

• 

  Katsuhiko Iwao

  Kao Corporation

  Project Manager, Precision Life Care Business Creation, Life Care Business

  

• 

  Yosuke Imanishi

  DeNA Co.,Ltd.

  Executive Business Producer

  

• 

  Miyoko Oki

  Serend LLC

  Founder and Principal

  

• 

  Masayuki Hori

  SAKUSEN TOKYO Inc.

  CEO