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~ Creating a Culture of "Token-Graph Marketing," an NFT Marketing Method for the Web 3.0 Era

NFT is an abbreviation for "Non-Fundable Token," a term that refers to irreplaceable data recorded in a distributed digital ledger called a blockchain. Blockchain allows users to own digital data as a unique "one-of-a-kind" item; the ownership history of NFTs is visualized on the blockchain.

A completely new marketing method based on the ownership history of NFTs is called "Token-Graph Marketing. For example, one can imagine that a person who owns a basketball NFT likes basketball and sports. You can take the most appropriate marketing measures according to the user's preferences; although the speculative aspect of NFTs has been the focus of much attention, in the age of Web 3.0, NFTs can serve as a certificate of user behavior and skills.

SUSHI TOP MARKETING believes that NFTs will replace cookies in the future. However, we are not talking about replacing them completely, but rather in parallel with current web marketing. We expect that a method will be established that crosses NFT with ID and cookie information currently managed by companies. However, there is a challenge: the penetration rate of wallets to receive NFT is said to be less than 5% even globally.

SUSHI TOP MARKETING is developing various services to solve this problem. For example, "NFT Shot" is a system that allows anyone to easily receive NFTs via QR code even if the recipient does not have a wallet. In addition to QR codes, NFTs can also be distributed via voice or IC cards.

This year, we newly developed the NFT marketing SaaS "Token-Graph Marketer," which is equipped with functions for issuing NFT distribution links, visualizing loyalty, and communicating with users, making it possible to create new touch points with users. This service will enable you to create new touchpoints with your users. New functions are scheduled to be added as needed, and we are aiming to create an all-in-one system so that your company's "Token-Graph Marketing" can be completed with just this one service. We also offer a service in which our staff supports companies that have introduced "Token-Graph Marketer" by providing consulting services. We provide business support by fully utilizing our extensive knowledge of the NFT business.

If you are interested in doing something with NFT, please contact us.