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19th - 20th, October 2023
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2023.

Diamond Sponsor

Amazon

Official Conference

Click here for a printable PDF program (Size: 7.8MB)

DAY110/19[Thu.]
DAY210/20[Fri.]

Keynote
Official Conference

	Accessible Pass Full Conference PASS One Day PASS (10/19) One Day PASS (10/20) Visitor PASS
08:30 -	Registration open
09:00 - 09:40	OpeningSession #1 Grand Ball Room Morning Session: What Top Marketers are Focusing on Now ad:tech tokyo 2023 is just around the corner. For marketers, one of the most ... Yoshihisa Suzuki DENTSU INC Executive Officer Yuki Yamaguchi Panasonic Connect Co., Ltd. Vice President Chief Marketing Officer Design Officer Diversity, Equity & Inclusion Officer Connect Culture HUB Officer Fujiyo Ishiguro Netyear Group Corporation Director, Chief Evangelist
09:40 - 10:00	Opening Remarks Grand Ball Room
10:00 - 10:40	Keynote #1 Grand Ball Room Evolving marketing through the analytical approach of Amazon Ads Customers use Amazon in a variety of ways, for a variety of purposes: they mi... Tetsu Ishii Amazon Ads Japan Country Manager Kazuhiko Nomura Asahi Soft Drinks Co.,Ltd. Director, Managing Officer and Senior General Manager of Marketing Headquarters
10:45 - 11:25	Keynote #2 Grand Ball Room How the French Jewellery Brand Gemmyo used Digital to conquer Europe In 12 years, Gemmyo has established itself as the preferred jewelry brand for... Pauline Laigneau GEMMYO Co-founder & CMO
11:30 - 12:10	Keynote #3 Grand Ball Room Why engagement matters: how brands are driving deeper connections with the future of Japan through content and innovation. Spotify Advertising is a growing global platform that allows for brands to ex... Lee Brown Spotify Global Head of Advertising Business & Platform, VP
12:15 - 12:55	Keynote #4 Grand Ball Room Future Possibilities of “Sports x Marketing”: Considering Its Development Involving Fans, Media, and Business In Japan, it is said that the number of sports fans is declining along with t... Tomoaki Makino Former Japanese national soccer player Vissel Kobe Evangelist Riku Yamada AbemaTV, Inc. Head of Business Development Department CyberAgent, Inc. Managing Executive Officer
	Accessible Pass Full Conference PASS One Day PASS (10/19)
	Considering the brand image required today and its construction, based on the changes in the consumer and business environment.	Capturing the ideal role of media and the new relationship with content, and considering communication design that captures the hearts and minds of consumers.	Considering business opportunities and extending the value of the experience through the correct use of data and technology.	Deepen your understanding of the latest trends that all those involved in communication should know about.	Considering how to create a marketing organization that strengthens the brand.	Advance registration required Full Conference PASSavailable for audiences
13:30 - 14:20	BM-1 EN Room9 What Should Marketers Do During A Creeping Recession? As recession creeps over the global economy, and Japan with the 3rd largest G... Moderator Erika Matsubara Dentsu Inc. Integrated solutions division4 /Head of Dentsu mamalab Soma Tanaka en Japan Inc. Executive Officer, General Manager of Digital Marketing Department Naoko Tsuchiya American Express International, Inc Brand Director Yosuke Sato CyberAgent,Inc Chief Creative Officer	MC-1 EN Room7 Who Are the Creators of the New Era in Television? Television has long been the symbol of mass media. Recently, the definition a... Moderator Motohiko Tokuriki note, Inc note producer / Blogger Toshihiro Shimizu FUJI TELEVISION NETWORK, INC. Manager Naoya Inoue Nippon Television Network Corporation Business Development Producer Yuka Maeda TV TOKYO Corporation Marketing Division-Promotion Strategy Department	DT-1 Room5+6 The Future of IT in Japan Global tech giants are offering new services such as generative AI and improv... Moderator Daisuke Tomozawa e-design Insurance CMO Shunsuke Konno NTNL Corporation CEO Hideki Ishibashi NTT DOCOMO, INC. General Manager of Marketing Innovation Depart., Smart Life Biz. Company Junko Watabe Recruit Co., Ltd. Division Manager, Quality Management Office	NX-1 Room3+4 WEB3 Frontline - The Next Steps for Growth With high expectations, the concept of "Web3" is being viewed from various an... Moderator Takayuki Suzuki MetaTokyo Co., Ltd. CEO Kazuhiko Chuman KDDI Corporation Head of KOIF & MUGENLABO Yoshihiro Kozuka ADK Marketing Solutions Inc. Creative Director / Creative Technologist Kazuhiro Obara Auhtor After Digital/Process Economy Author	PP-1 Room1+2 The Potential for Job-Based Employment in Japan and the Role of Marketers Job-based employment refers to a form of employment in which employees are hi... Moderator Etsuko Kazaguchi JTB Corp. Executive Officer, Branding and Marketing Chief Marketing Officer Ryo Ishido Kobayashi Pharmaceutical Chief Digital Officer Syuichi Namai Ibaraki Prefectural Shimotsuma 1st High School Vice Principal Kyoko Ozawa Koala Sleep Japan Head of Marketing Yuri Nakada Panasonic Connect Co., Ltd. General Manager, Marketing Planning & Capabilities	WS-1 The Park View Room Learn the Perception Flow® Model The Perception Flow® Model, introduced in "The Art of Marketing" (Senden-Kaig... Daisuke Otobe Coup Marketing Company Inc. CEO
14:35 - 15:25	BM-2 EN Room9 Consider the Usefulness of Brand Value as Non-financial Information (Non-financial Capital) Moderator Natsumi Akita Mizuho Financial Group, Inc. Group Executive Officer Group Chief Culture Officer Group Chief People Officer Kei Fukuyoshi SAPPORO REAL ESTATE CO., LTD DX Promotion Group, Corporate Planning Department Yuko Suzuki Sunstar Group Exective Officer, Marketing, Consumer Business,Japan Tadasuke Shiomi Recruit Co., Ltd.	MC-2 EN Room7 It’s Not Just Generation Z - What Does Over 70, Which Has Ushered in an Era, Have in Store for Us? Many companies and organizations are now working to provide products and serv... Moderator Tetsuya Maeda baton.inc Executive officer & Business strategy director Asako Yamaoka Halmek Holdings Co.,Ltd. Halmek Editor-in-chief Shuhei Fujisawa Suntory Wellness Ltd Chief Kiwa Kawada Accenture Japan Ltd Droga5 Strategy Director	DT-2 Room5+6 Now Is the Time for the Public and Private Sectors to Work Together for Japan’s DX We will discuss the current state of DX in Japan, the challenges associated w... Moderator Shouji Fujiwara DIP Corporation Chief Executive Officer Naomi Koshi Miura&Partners / OnBoard K.K. / Former Mayor of Otsu City Partner / CEO Yuriko Furunaga IBM Japan Digital Services Company Manager, Kyushu DX Center Hiroshi Onodera YAMAP INC. Executive Officer and General Manager, Marketing Strategy Division	NX-2 Room3+4 Well-being and Human Capital Management What are the "three paradigm shifts" necessary for wellbeing and human capit... Moderator Keiko Mori FICC inc. CEO Daisuke Yamazaki Motherhouse Co ltd. Vice President Masayuki Yamagata Kindai University Professor of Faculty of Business Administration Toya Kobayashi WiLLSeed Co., Ltd. HRD Business Division / General Manager	PP-2 Room1+2 Marketers’ New Careers~How the Value of Marketers Has Changed and How They Should Be Developed The role of marketers in the digital age is becoming increasingly diverse, re... Moderator Atsushi Taya AGC Inc. Digital & Innovation Promotion Division Manager Katsuhiko Iwao Kao Corporation Project Manager, Precision Life Care Business Creation, Life Care Business Yosuke Imanishi DeNA Co.,Ltd. Executive Business Producer Miyoko Oki Serend LLC Founder and Principal Masayuki Hori SAKUSEN TOKYO Inc. CEO
15:40 - 16:30	BM-3 EN Room9 Marketing of Empathy That Moves Customers - Offline and Online While the points of contact between brands and customers have diversified and... Moderator Arisa Kurasako Facebook Japan Marketing Science Lead Yumiko Kurakawa POLA Inc. Brand Communication Div. Takuya Nishimura ASAHI BREWERIES, LTD. Manager in charge Deputy Director Yoshiaki Fujihara UNITEDARROWS.ltd CDO	MC-3 EN Room7 The Power of Sports Content and Its Marketing Appeal Everyone is aware of the excellence of sports, but we often hear people say t... Moderator Yasuhito Tanaka YOSHINOYA CO., LTD. Chief Marketing Officer Kay Matsuoka Japan Women's Empowerment Professional Football League Executive Committee Member / Marketing Division General Manager Keita Suzuki AuB K.K. CEO Naoya Baba SUNTORY HOLDINGS LIMITED Senior General Maneger,Advertising Department,Digital Marketing Department	DT-3 Room5+6 De-idealization! The Current Cookieless Efforts of Various Companies With the end of third-party cookie support for the Chrome browser coming up i... Moderator Shoto Sasaki HAKUHODO DY MEDIA PARTNERS INCORPORATED MEDIA PLATFORM STRATEGY DEPARTMENT　Solution Development Producer Haruyo Kagawa Index Exchange Japan K.K. Managing Director, Japan Atsuko Kobayashi e'quipe, LTD. SUQQU Marketing Department OMO/CXM Manager Akiko Inoue Sony Marketing Inc. Marketing Manager Customer Marketing Division	NX-3 Room3+4 How to Create Serendipity for Consumers Many consumer 2are accustomed to a certain range of information, such as reco... Moderator Tamami Obuchi DENTSU INC. Art Director / UIUX Designer Hiroko Matsushima McDonald’s Company (Japan), Ltd. Marketing Division, National Marketing Department, MGR Naomi Ito McDonald’s Company (Japan), Ltd. National Marketing division, Digital team	PP-3 Room1+2 Competencies Required in the Generative AI Era Members from Adobe, CyberAgent, Infobahn, and ELYZA, all of whom are at the f... Moderator Ryuji Noguchi ELYZA,inc CMO Akihiro Satomura Adobe Inc. Chief Marketing Officer Maako Hokinoue CyberAgent,Inc AI creative planner Junya Tanaka INFOBAHN Inc. / Marketer Career Association President and Representative Director / Representative Director Kyun_kun Wearable Agent Creator/ Mechanical Engineer	WS-2 The Park View Room Consider platform marketing through the development of use cases for new products In order for new products and services to take root in people's lifestyles, i... Tomonobu Tominaga Preferred Networks, inc. SVP, Chief Marketing Officer Toru Isobe Preferred Robotics, Inc. Chief Executive Officer
16:45 - 17:35	BM-4 EN Room9 How to Create a Corporate Message In the Midst of Transforming Value Offerings In today's market landscape, traditional top-down corporate communication mig... Moderator Junichi Nakamura Facebook Japan Head of Marketing Science North East Asia Yui Sekiguchi Lenovo Japan LLC Marketing Department Chihoko Doi DAIKIN INDUSTRIES、LTD. Publicity Group Manager Kei Saito DINETTE INC. CMO	MC-4 EN Room7 The Relationship Between Laughter and Engagement It would be difficult to academically substantiate the "relationship between ... Moderator Koji Kage Office Kage Koji Corporation Creative Director Kazuhiro Nomura BK Japan Holdings President Tatsunobu Kawai Yuraku Confectionery Co., Ltd President	DT-4 Room5+6 Marketing Transformation with Generative AI This session will discuss the evolution of Generative AI and the new possibil... Moderator Kuniyoshi Mabuchi General Incorporated Association Metaverse Japan Co-Representative Director Hiroki Mukaino Panasonic Connect Co., Ltd. Senior Manager, IT & Digital Strategy Dai Shibayama HAKUHODO TECHNOLOGIES INC. Corporate Officer Product Development Division General Manager Kazuhiro Yonejima MonotaRO Co.,Ltd. General Manager, Marketing Dept.	NX-4 Room3+4 Off the Record! Sharing The Failure and Lessons Learned From It *This session is live-only and will not be available for viewing after the ev... Moderator Hidetoshi Uchiyama unerry Inc. CEO Takaaki Hasegawa FANCL CORPORATION Sales Planning Department Manager Kazumi Hashizume MEGMILK SNOW BRAND Co., Ltd. Marketing Dept　Marketing Research Group　Manager Osamu Kanai Recruit Co.,Ltd. Marketing Office Division officer	PP-4 Room1+2 Rethinking Diversity - Age, Gender, Parallel Careers, Digital and Non-digital While the promotion of diversity is becoming a well-established initiative in... Moderator Mayuko Nakano Dentsu Digital Inc. Digital Planning Director, Division Manager, Division 5, Strategic Account Planning Department, Media & Communications Area Satoko Belouad Takeda Pharmaceutical Company Limited Associate Director, Rare Diseases Business Unit Shinya Inoue PIONEER CORPORATION CMO, Corporate Strategy Division Akiko Nishidate Brand Journalism, Inc/WHITEGLASSES,Inc. COO Dysuke Kikuchi NTT ADVERTISING, INC. Department of Consulting & Head of Department
	Accessible Pass Full Conference PASS One Day PASS (10/19)
18:00 -	NetworkingParty #1 Grand Ball Room Networking Party (17:30 Door Open)

DAY110/19[Thu.]
DAY210/20[Fri.]

Keynote
Official Conference

	Accessible Pass Full Conference PASS One Day PASS (10/19) One Day PASS (10/20) Visitor PASS
09:00 -	Registration open
09:30 - 09:50	OpeningRemarks #2 Grand Ball Room Surviving and Thriving Beyond 2025: The Transformative Impact of ESG on Modern Marketing While technological trends like AI, identity and data privacy are at the fore... Jennifer Willey Wet Cement Founder and CEO
10:00 - 10:40	Keynote #5 Grand Ball Room The 12 Powers of a Marketing Leader You understand customers. You have a passion for brands. Your work is importa... Thomas Barta Global CMO Expert Founder, The Marketing Leadership Masterclass
10:45 - 11:25	Keynote #6 Grand Ball Room Is there a future for advertising? - Questioning transparency in a black box industry TV commercials have been on the decline in the advertising industry, not only... Kohzoh Takaoka K＆Company K.K Representative　Director Yuuki Ohki Reiwa Travel, Inc. Chief Communication Officer Masaki Tabe NOVASELL INC. Representative Director and CEO
11:30 - 12:10	Keynote #7 Grand Ball Room Marketers of the Year 2023 Award Winners & Judges Discuss Market Creation and Marketers' Qualities Speakers are the winners of the 6th "Marketers of the Year Awards" given by N... Moderator Tetsuo Katsumata Nikkei Business Publications, Inc. Editor-in-chief of Nikkei xTREND Moe Kudo Soup Stock Tokyo Co., Ltd. Director General Manager, Value Creation Keisuke Fukuta FUKUDA HAMONOKOGYO Director / Technical Manager Daisuke Otobe Coup Marketing Company Inc. CEO Koji Kage Office Kage Koji Corporation Creative Director Tomonobu Tominaga Preferred Networks, inc. SVP, Chief Marketing Officer
12:15 - 12:55	Keynote #8 Grand Ball Room Coming Soon
	Accessible Pass Full Conference PASS One Day PASS (10/20)
	Considering the brand image required today and its construction, based on the changes in the consumer and business environment.	Capturing the ideal role of media and the new relationship with content, and considering communication design that captures the hearts and minds of consumers.	Considering business opportunities and extending the value of the experience through the correct use of data and technology.	Searching for new business opportunities created by evolving and extending consumers' purchasing behavior.	Focus on all "creativity" in brand communication and gain the knowledge you should learn now.	Advance registration required Full Conference PASSavailable for audiences
13:30 - 14:20	BM-5 EN Room9 Does the Purpose Lead to Action? “Purpose” is a raison d’etre of a company. While more companies formulate th... Moderator Saori Kiryu Vector Group Executive Vice President Mai Kimura Timee, Inc. Head of Brand Experience Fumiaki Koizumi Mercari,Inc. President Masafumi Koja PILOT CORPORATION Future Creations Office Manager	MC-5 EN Room7 Expectations and Possibilities For Connected TV Gaining Attention In this session, we would like to analyze the use of Connected TV, which has ... Moderator Kenta Noyashiki AJA.inc CEO Shinjiro Ninagawa TVer INC. Executive Managing Director / Chief Operating Officer Yumi Koizumi Earth Corporation General Manager, Consumer Marketing Dept. Mitsuru Gosha KDDI CORPORATION Communication Design Department, Media Planning Section, Group Leader	DT-5 Room5+6 AI Applications for Social Platforms ~ Algorithm Friendly and User Friendly Social media platforms are working to optimize advertising and content throug... Moderator Yumiko Yasuta Dentsudigital.Inc. Executive Officer in charge of Transformation Division Omi Suzuki Meta Director, Head of Vertical Industry Kei Narita Pinterest Japan Country Manager Ayumu Matsuyama Twitter Japan K.K. Representative Director	RC-1 Room3+4 Will Retail Media Take Root in Japan? ~The Relationship Between Trade Marketing and Brand Marketing We often hear the term “retail media” lately, but do we really know what that... Moderator Hitomi Iba IBA Company CEO Rintaro Makino Criteo K.K. Head of Retail Media, Japan Katsuki Sugiura SEVEN-ELEVEN JAPAN CO.,LTD. General Manager Retail Media Promotion DivisionMarketing Department Motoi Shimakawa Nestle Japan Ltd. Digital & eCommerce Div. Managing Executive Officer Mirai Naito SUNTORY SPIRITS LIMITED Customer Relationship Management Department, Business Strategy Division	CR-1 Room1+2 Potential and Challenges of Generative AI in the Creative Field The "current status, challenges, and future" of Generative AI will be discuss... Moderator Yuichi Arizono Microsoft Advertising Regional Vice President Japan, Microsoft Advertising Atsushi Nakahashi CyberAgent, Inc. Creative Director Satoru Yamamoto Dentsu Digital Inc. Executive Officer Data & AI Lead Keisuke Anzai Adobe KK Manager and Evangelist, DX Solutions Consulting	WS-3 The Park View Room Build Your Influence as a Marketer Thomas Barta, who conducts leadership training for top CMOs around the world,... Thomas Barta Global CMO Expert Founder, The Marketing Leadership Masterclass Yuki Yamaguchi Panasonic Connect Co., Ltd. Vice President Chief Marketing Officer Design Officer Diversity, Equity & Inclusion Officer Connect Culture HUB Officer
14:35 - 15:25	BM-6 EN Room9 Agile Marketing Practice Companies Today You say, "Agile is all about super-fast PDCA, right?" -No, it is not. The Ne... Moderator Kentaro Matsumoto GrowthＸ Inc. Head of Marketing Division Masayoshi Okuda Recruit Co., Ltd. Marketing Department, Sales Promotion Marketing Unit 4, English Marketing Group, Group Manager Hanae Kawai Mars Japan Limited Marketing Director Masaki Tabe NOVASELL INC. Representative Director and CEO	MC-6 EN Room7 How do we engage with the insights of Generation Z and Generation Alpha? Moderator Yoshinori Ichikawa UUUM Co.,Ltd. Executive Officer,CMO Toshiyuki Nakamura POLA Inc. / Digital Marketing Institute General Manager, Customer Strategy Div. / Chairman Sena Nishiwaki AbemaTV, Inc. Business Development Departmentsenior Senior Producer Yosuke Kawasaki Accenture Japan Ltd Brand Communication Designer	DT-6 Room5+6 Current State of “As a Service” - Is the Accumulated Data Being Utilized? Trends in ”as a Service”: Is Accumulated Data Utilized? It's been more than ... Moderator Taishi Takayanagi HAKUHODO Inc. Co-leader of DataScienceBoutique Keiko Watanabe BICP DATA Inc. CEO Kazuaki Nakajima bellFace Inc. CEO Yusuke Aizawa CyberAgent, Inc. Division Manager Hiroaki Yoshida Sekisui House, Ltd. Executive Officer Platform House Promotion Department	RC-2 Room3+4 Post-corona Store Marketing - How to Create Reasons to Come to the Store Store marketing has changed dramatically with Corona. Many attempts have been... Moderator Tatsuya Eda LY Corporation Business Consulting Department 3, Senior manager Kyoko Matsuyama Zebra Japan K.K.（Flying Tiger Copenhagen） CEO Koichi Shimabukuro J.FRONT RETAILING Co., Ltd Group Digital Management Department Yoshiyuki Sakurai AEON MARKETING Co.,Ltd. President	CR-2 Room1+2 The Future of the Media Contents Business with the "Bunshun Hoh" Trigger Person Manabu Shintani, who has worked on numerous scoops as editor-in-chief of the ... Moderator Koichiro Shima Hakuhodo Inc. Corporate Officer HAKUHODO Kettle Inc. Founder Creative Director Editor Manabu Shintani BUNGEISHUNJU LTD. Director/Director General of Bungei - Shunju
15:40 - 16:30	BM-7 EN Room9 Making Sustainability X Marketing the Norm Sustainability x Marketing Barriers The view that a sustainability perspect... Moderator Yuka Ichiki SEGA SAMMY HOLDINGS INC. Vice President, Executive Officer, Managing Director of Sustainability Division Yosuke Sato SEVEN&i HLDGS.Co.,Ltd. PR Strategy & Planing Department Nana Kusakabe SoftBank Corp. ESG Planning & Management Office, Manager Fumie Hirose Kubota Corporation General Manager of Global Branding & ESG Communication Section	MC-7 EN Room7 Why Did K-Pop Take the World? ~Content That Can Compete Globally KPOP's global expansion over the past few years has garnered so much attentio... Moderator Aiko Suzuki Kao corporation Corporate Strategy, Digital Business Creation Director Hikaru Yamamoto Keio University Professor, Faculty of Business and Commerce Hisato Takaoka TOMY Company, Ltd. General Manager Global BEYBLADE Group Characters Business Kanako Watanabe METI Media and Content Industry Division	DT-7 Room5+6 Marketing & Data Solving Social Issues In this session, we will discuss how to balance sales with social contributio... Moderator Kaoru Ishibashi ARUHI corp Corporate Officer Hideki Ogawa SUBARU Corporation Digital Innovation & Buisiness Innovation & Advanced Integrated System Dept Mai Tanaka Aflac Life Insurance Japan Ltd. Advertising Dept. Assistant Manager Takeshi Kato Yamaha Corporation Brand Strategy Unit, Corporate Maketing Department, CX Marketing Group, Leader	RC-3 Room3+4 Challenges and Opportunities of Social & Live Commerce We would like to draw your attention to the views and focus points of each of... Moderator Masaya Kaneko CyberAgent, Inc. Division Manager Yukari Kawahara Shiseido Interactive Beauty Co., Ltd. Group Manager Shuji Kawai SEINO HOLDINGS CO.,LTD. Last One Mile Planning Team Operating officer Yuko Sugamoto 321 Inc. founder	CR-3 Room1+2 Short Video Creative That Inspires Reactions The importance of short videos is growing, including TikTok, YouTube Shorts, ... Moderator Shinya Uchida star music entertainment Inc. director CMO Yusuke Tsunemoto SHARP CORPORATION Brand strategy division,CEO Office Akiko Takeda LY Corporation Senior Manager, Business Growth Department 2, Business Growth Division, Marketing・Customer Analysis Group Masaki Nishida SOLANA LLC. CEO	WS-4 The Park View Room The Magic of Hits - Ask the People Behind YOASOBI and Matsuko Kaigi... How to Drive the Masses in Reiwa ad:tech tokyo ✖️ THE CREATIVE ACADEMY Special Session It is said that "people... Moderator Takahiro Miura The Breakthrough Company GO CEO PR/CreativeDirector Yohei Yashiro Sony Music Entertainment (Japan) Inc. Vice President Digital Contents Group Kazuaki Hashimoto WOKASHI inc. CEO
16:45 - 17:35	BM-8 EN Room9 The Role of Marketing in Business Creation and Innovation Generation Business creation and innovation are both words that Japanese companies are s... Moderator Hirokazu Kai Unified Service Co. CMO Katsuaki Nagumo TORIDOLL Holding Corporation ＆ Marugame Udon Inc. Executive Director Chief Marketing Officer ＆ Head of KANDO Communication Division ＆ Director Head of Marketing Division Akihiro Shimura Dentsu Inc. General Manager Initiative Design Department Solution Design Division Anis Uzzaman Pegasus Tech Ventures Founder and CEO	MC-8 EN Room7 Overview of the Changing Times and Changes in Advertising From a Career Strategy Away From Advertising The panelists were all previously in charge of marketing, but have since take... Moderator Daisuke Inoue SoftBank Corp. Senior Director Shunsuke Karasawa Almoha LLC COO Shinko Osada Future Design Shibuya Director of the Board Hiroki Nakamura PARTY Inc. Creative Director/ founder	DT-8 Room5+6 Countermeasures for Evolving Adfraud and Brand Risk Issues such as ad fraud and brand risk have been present for many years, but ... Moderator Tatsuo Sakamoto Moloco inc. Head of Business, Japan Hideyoshi Tanimoto Tri-Stage Inc. Executive Officer Takayasu Ota Ministry of Economy, Trade and Industry Digital Economy Division Commerce and Information Policy Bureau Emi Ishido en Japan Inc. Manager	RC-4 Room3+4 Customer Success and Loyalty Programs - What It Takes to Build Long-Term Fans The concept of "Customer Success," which aims to help customers succeed and b... Moderator Akiko Nagahashi Asana Japan K.K. Community Marketing Program Manager Manami Kawazu YOHO BREWING Brand Promotion Misa Ueda Dentsu Inc. CX Planning Center Fumiharu Hori Japan Airport Terminal Co.,Ltd. deputy vise president,degital business office	CR-4 Room1+2 What Is Required of CM Creatives Today? In recent years, with the diversification of media, the diversification of se... Moderator Ippei Sadakane HAKUHODO DY MEDIA PARTNERS INCORPORATED Media planning director Kazuomi Hori DIP Corporation marketing department　general manager Misaki Nagaya CNN International Commercial Sales Director, Japan Takamasa Hirai ADK Marketing Solutions Inc. Experience Design Center / Vertical CR Planning Director
	Accessible Pass Full Conference PASS One Day PASS (10/20)
18:00 -	NetworkingParty #2 Billboard Live Tokyo Networking Party (17:30 Door Open)

※Please note that the program is not final. Time and speakers may change.
※English translation is available.

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